Annual report 2008
 
 
   
 
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CHAIRMAN AND CEO’S REVIEW

 
   

It was clear when writing the 2007 annual report that our business environment was in transition. 

 
   
ChairmanHowever, few predicted the significance of the changes to come and the impact they would have on South African consumers. The FNB/Bureau for Economic Research Business Confidence Index shifted dramatically in our financial year: this index having hovered around 80 since the first quarter of 2004 practically halved in the space of six months to a recent reading of 45. Consumer confidence waned as sharply, with the same bureau’s Consumer Confidence Index dropping to negative numbers for the first time in four years by the end of the first quarter of 2008. South Africa’s changing fortunes were mirrored in many parts of the world but were compounded domestically by Eskom’s unanticipated supply crisis in January, a spate of xenophobic violence against immigrants, political uncertainty, rising interest rates and a weakening currency. Positively, South Africa was not materially affected by the USA’s “sub-prime” crisis and enjoyed the benefits of historically high prices for the nation’s basket of commodity exports.

It was unsurprising, if not entirely foreseen, that consumers’ willingness and/or ability to spend declined in the second half of our financial year. In addition, the weaker currency coupled to the continuing and unprecedented rise (until more recently) of international soft commodity and energy prices substantially impacted on the domestic cost of many of AVI’s key raw materials. We were fortunate in the year to have hedged against this rise in costs in many of our key raw materials which ameliorated the size of price increases for our key brands and preserved substantially our gross margins.

Material to our reporting of these results was the Board’s decision to dispose of Alpesca, I&J’s Argentinean hake trawling and processing subsidiary. Alpesca was acquired in 2001, largely on the promise of its access to a sizeable and sustainable hake resource which, if successfully coupled to I&J’s ability to add value, would enhance access to European retail markets. Whilst this objective has been substantially achieved and the operation is efficient, Argentina’s mercurial fiscal, currency and labour environments have continued to undermine profitability and returns. The disposal of Alpesca, once complete, will allow the I&J team more time to focus on opportunities in South Africa and Australia.
 
   
In spite of the deterioration in the trading environment, demand for the Company’s brands was pleasing, with robust growth in the first half supported by satisfactory demand over the remainder of the year. Overall financial performance from continuing operations (excluding Alpesca) was good with revenue and operating profit up 13,8% and 13,7% respectively. Our improved performance was spread across the business, with good volume growth evident in many of our key brands. The performance of the tea, biscuit, and personal care brands was especially strong, with solid gains in their respective market shares. A detailed review of each business unit’s performance is set out later in this report.

Headline earnings per share from continuing operations rose by 14,9% to 159,0 cents. A final dividend of 47 cents per share has been declared (2007: 43 cents per share) bringing the total dividend for the year to 80 cents per share (2007: 73 cents per share). A total of R549,7 million was returned to shareholders through a payment out of share premium of 75 cents per share and through buying back shares in the open market.

Brands remain at the heart of our business. This year we made good progress in strengthening our ability to sustain and enhance their value. Our commitment to an optimal balance between short-term profitability and the investment to support the long-term value of our brands remains a central philosophy. In the year, over R500 million was committed to the marketing and trade support of our brands and in addition, more than R270 million was invested in fixed capital that supports their ongoing production. A number of material capital projects were concluded in the year, notably investments in new capacity and technology to support our biscuit and coffee brands. In the last financial year, biscuit production capacity fell short of unexpectedly high demand and our service levels, to retail and wholesale partners, fell below our target levels. The successful commissioning in February of the new Isando biscuit line has seen service levels recover and provides additional capacity for the years ahead.

We remain committed to product innovation and appreciate that doing this well and consistently requires talented people, appropriate investment and a keen feel for changing consumer needs. Success here is substantially important to our medium-term growth prospects and the progress in the year was pleasing. The Indigo team continues to demonstrate their ability to enhance and add value to deodorant body sprays and ended the financial year as clear market leaders, substantially enhancing current and future profit. At Snackworx, a new marketing team reviewed the entire biscuit and snacking brand portfolio; packaging has been upgraded and a number of exciting innovations make their debut in the coming financial year.

The financial performance of our footwear and apparel brand portfolio within Spitz, despite remaining credible was below our expectations for the year. Trading was materially tougher in the second semester which coupled to our planned investment in new stores, people and systems eroded operating margins. We are confident that our accelerated investment phase, notwithstanding the reduction in margins during this year, will be rewarded in future years. We were delighted to see both the Lacoste and Carvella brands listed in the top twenty of the IPOS/Markinor 2008 survey of South Africa’s “coolest” brands. Better still is Carvella’s top 10 position amongst brands rated “cool” by 16 to 19 year olds, highlighting material promise for the future of Spitz.

Efficient distribution is essential to our business as it dictates where consumers find our brands and also has growing significance with respect to our margins. Last year, we began an exercise to review opportunities to reduce costs and look for ways to widen distribution for our products. We are delighted that this exercise, which is not complete, saw us exceed our savings target of R30 million in this year. In addition our logistics team believe that we have a very credible opportunity to widen and improve our presence across retail and wholesale channels. At present, our sales and merchandising activities are fragmented, with too many outsourced partners and resultantly little to show for the size of the Group. This is an exciting opportunity which if effectively resolved in the coming year promises wider distribution, enhanced shelf presence and reduced merchandising costs.

During the year we tackled three under-performing areas of the business: Alpesca, I&J’s joint venture with Simplot in Australia and the ongoing losses in the retail chilled juice business. Our decision to divest from Alpesca has been communicated, with progress on the disposal expected in the remainder of the calendar year. Simplot’s recovery was pleasing, with improved manufacturing, a strong recovery of market shares, and higher selling prices supported by unusually high profits from sea-food trading activity. Despite strong volume growth following the successful re-launch of our Real Juice brands, the ongoing pressure of sustained raw material and spiralling fuel costs resulted in a loss similar to the prior year. We have resolved to regionalise this category in the coming year which will result in the juice brands supporting a smaller but inherently profitable activity.

In 2007 AVI celebrated its 63rd year listed on the JSE, one of a handful of companies with this track record. AVI has a well established governance framework that allows us to identify and actively manage those issues that may materially affect our long-term successful existence, and also operate in a manner that endeavours to meet the needs of present shareholders without compromising the needs of future generations. We manage our sustainability responsibilities under the following three broad categories:
 
Ethics: to be effective AVl must be able to operate without censure or compromise, and to do so its directors and employees must act with honesty, integrity and with the best interests of its stakeholders in mind. AVI has a well developed framework, supported by policies and practices that enforce the highest ethical standards that are rigorously applied by the directors and the executive management. AVI has a culture of ethical behaviour that is integrated in the day-to-day activities of each employee. During the year, heightened focus was given to educating employees on anti-competitive conduct. 
Scarce Resources: in respect of AVI’s commercial viability, its primary exposure to scarce resources remains that of the South African and Argentinean hake fishing resources. In South Africa, the catch limitations and other control mechanisms imposed have had a positive effect, resulting in an improvement in the bio-mass of the resource. This has not been the case in Argentina where the resources seem to be declining despite the controls and limitations that exist. In addition to managing the very specific risk relating to its hake fishing resources, AVI is committed to the application of sustainable practices across its operations; and 
Transformation and Good Corporate Citizenship – AVI recognises the social and economic imperative to be a transformed company in the South African context and to attract diversity in the workplace. AVI also recognises the clear commercial advantages to be, and to be seen as, a good corporate citizen that is desirable to work for and do business with. Encouraging progress was made during the year under review, and the Company’s transformation remains a key focus area for the Board. During the year the Group received its first verified Broad-Based Black Economic Empowerment (“BBBEE”) rating in terms of the relevant codes that had been gazetted during February 2007. The Group has achieved a rating of 40.13 (representing level 7 compliance) which will allow our customers a BBBEE procurement recognition level of 50%. This however is not truly representative of AVI’s transformation efforts as the AVI Black Staff Empowerment Scheme is not recognised as a share ownership scheme in terms of the codes and therefore does not give AVI the additional recognition (represented by 7 points) we believe it deserves. This scheme has placed 7,7% of AVI’s issued ordinary shares in the hands of a trust for the benefit of the Group’s 5 800 Black employees. 
 
   
We are indebted to all our people, whose diverse talents and hard-work have contributed to this year’s performance. Our success depends substantially on people and here we are fortunate to have so many, whose energy and passion for our brands underwrites their market leading positions. Talent at all levels of AVI remains a key focus and the ongoing shortage of skills in South Africa does remain a key challenge.

We were delighted to have enhanced the Board’s diversity and skills with the appointment of two new non-executive directors in November and December 2007. Pinky Moholi and Adriaan Nühn both add substantially to our Board’s wealth of relevant experience and insight. To all members of our Board, our thanks for your support and contribution during the year. 
 
   
Outlook  
AVI is fortunate to have a portfolio of market-leading brands that have well demonstrated defensive attributes over many decades. Our brands provide consumers enjoyment, quality and value for money and are well positioned to compete effectively for growth and market share in the years ahead. Our government’s ongoing investment in GDFI remains substantial and there are indirect benefits which will support a fair level of consumer spending. This, coupled to our people’s passion to enhance operational efficiencies, to improve and innovate our products underpins our confidence that we can sustain and grow earnings over the medium term.   
   
Angus Band
Chairman
Simon Crutchley
CEO
   
 
3 September 2008  
     
   
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