Annual report 2008
 
 
   
 
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OPERATIONAL REVIEW

 
   

Entyce

 
   

EntyceEntyce beverages combines the strengths of well known and much loved South African tea, coffee and creamer beverage brands such as Five Roses, Freshpak, Frisco, House of Coffees and Ellis Brown with top quality short-life fruit juice, Quali juice and The Real Juice Company.

 
   

“Market share in the key Five Roses and Freshpak brands increased as a result of successful promotional activity, packaging re-launches and the introduction of new speciality teas.” 

 
   
Revenue was 15,6% higher than in 2007 due to input cost driven price increases across all categories and increased tea and creamer volumes. Gross margin for the year was 39,7% compared to 40,6% last year with increased creamer and juice raw material costs not fully recovered in selling prices. This impact was offset by the leverage benefit of higher tea and creamer sales volumes resulting in an improvement in operating margin from 12,0% to 12,2%. Operating profit increased from R160,6 million to R189,1 million with the largest gain recorded by the tea category.

Tea revenue grew by 16,2% with volume growth of 10,6% supported by a 5,0% increase in average realised prices. Market share in the key Five Roses and Freshpak brands increased as a result of successful promotional activity, packaging re-launches and the introduction of new speciality teas. Increases in packaging and transport costs were partially offset by softer rooibos tea input prices while increases in the cost of black tea arising from constrained Kenyan supply were ameliorated by some forward buying which deferred the need for further selling price increases into the 2009 financial year.

Coffee revenue rose by 8,3% with selling price increases in response to sustained high coffee bean prices. Margins in the first half of the year were supported by forward securing coffee prices but came under pressure in the second half. Sales volumes were limited by strong competition in this category and declined by 3,5%.

Creamer revenue rose by 34,2% due to price increases in response to significantly higher palm oil and glucose costs, as well as increased volumes from outsourced production. Margins decreased but remained satisfactory. Project plans to increase in-house production capacity are being finalised and some investment is likely to be made in the next year.

Cold beverages, consisting of the Real Juice and Quali Juice brands, made progress at the revenue line, achieving material selling price increases and growing volumes. However margins were eroded by significantly higher raw material and transport costs. The operating loss of R21,3 million is the same as last year. Subsequent to year end management has completed consultations with affected employees to close the inland region operations (Gauteng, KwaZulu-Natal and Free State) and in future the business will operate only in the Cape region which is inherently profitable, although currently under pressure from high raw material costs.

The main increases in capital expenditure in 2008 relate to replacement of tea packaging equipment and expenditure to improve technology and increase capacity in coffee production. 
 
   
Entyce 2008
Rm
2007
Rm
2006
Rm
2005
Rm
Change
08 vs 07
%
Revenue 1 547,5 1 339,1 1 228,2 1 153,8 15,6
Operating profit 189,1 160,6 147,2 137,5 17,7
Operating margin (%) 12,2 12,0 12,0 11,9 1,7
Capital expenditure 53,5 25,5 25,2 28,2 109,8
 
     
   
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