Annual report 2008
 
 
   
 
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OPERATIONAL REVIEW

 
   

Fashion brands

 
   

Fashion brandsFashion brand’s cosmetics, footwear and couture offerings meet the needs of all fashion conscious South Africans. AVI creates, manufactures and distributes leading cosmetics and toiletry products that range from mass market to bridge fragrances, including Yardley and Lenthéric, with licence agreements to distribute world-renowned brands from the house of Coty and Puig. Spitz, Nina Roche and Gant retail an exciting portfolio of owned and licensed international footwear and apparel brands to discerning consumers.

 
   

“Successful new product development and launches underpinned the sustained growth of all of the major cosmetics brands – Yardley, Lenthéric and Coty.”

 
   
Fashion brands 2008
Rm
2007
Rm
2006
Rm
2005
Rm
Change
08 vs 07
%
Revenue 1 253,3 1 058,1 868,6 459,4 18,4
Operating profit 206,3 208,4 165,6 47,0 (1,0)
Operating margin (%) 16,4 19,7 19,1 10,2 (16,8)
Capital expenditure 89,3 54,9 26,4 14,8 62,4
 
   
Revenue growth of 18,4% for the year is largely the result of higher sales volumes supported by price increases taken in the second half of the year (4% in Indigo and 10% in Spitz). Operating profit has decreased from R208,4 million to R206,3 million due to lower footwear and apparel margins as explained below.

Indigo’s revenue increased by 12,2% to R623,5 million with good growth in volumes for the second year in succession. Indigo made strong gains in body sprays supported by a robust performance from the fragrance and make-up product categories. Successful new product development and launches underpinned the sustained growth of the major brands – Yardley, Lenthéric and Coty. 
 
   
Personal care 2008
Rm
2007
Rm
2006
Rm
2005
Rm
Change
08 vs 07
%
Revenue 623,5 555,9 476,8 459,4 12,2
Operating profit 73,4 63,3 50,5 47,0 16,0
Operating margin (%) 11,8 11,4 10,6 10,2 3,5
Capital expenditure 24,9 17,3 16,9 14,8 43,9
 
   
Gross margins have come under some pressure from rising import costs due to the weaker Rand and higher fuel price, which have been partially offset by selling price increases. Operating profit increased 16,0% to R73,4 million and operating margin improved from 11,4% to 11,8%.

The footwear and apparel category grew revenue by 25,4% through additional trading space, like-for-like volume growth of 4% and price increases in the second half of the year. 
 
   
Spitz 2008 2006
Average storage area (m2 13 393 9 696
Store area at year end (m2 14 722 10 555
Sales density (R000/(m2 44,9 51,8
 
   
Like-for-like revenue growth has trended lower through the second half as consumers’ ability to spend becomes more constrained, although the reduction has been cushioned by the exceptionally strong appeal of our key Carvela, Lacoste and Kurt Geiger brands. The de-leveraging that was expected to result from the planned investment in new stores, people and systems has been amplified by the slowing revenue growth, resulting in a decline in the operating profit margin from 28,9% to 21,1%. Operating profit declined from R145,1 million to R132,9 million.

This business needs a period of consolidation after a prolonged period of rapid growth. The rate of expansion has been reviewed in light of slowing sales growth, with five new doors opened in the second half of 2008 compared to thirteen in the first half. In 2009, growth will be limited to no more than five or six stores.

The increase in capital expenditure is attributable to Spitz’s programme of opening new stores and refurbishing existing stores. The level of capital expenditure will reduce in 2009.
 
   
Footwear and apparel 2008
Rm
2007
Rm
2006
Rm
2005
Rm
Change
08 vs 07
%
Revenue 629,8 502,2 391,8 25,4
Operating profit 132,9 145,1 115,1 (8,4)
Operating margin (%) 21,1 28,9 29,4   (27,0)
Capital expenditure 64,4 37,7 9,5 70,8
 
   

“exceptionally strong appeal of our key Carvela, Lacoste and Kurt Geiger brands”

 
     
   
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